Facebook is one of the most affordable and effective social media marketing platforms for small business owners who want to market their business online.
As a business owner, you know that every dollar of your marketing budget has to work for your company. That means that you need to find and utilize digital strategies that are affordable yet effective, offering you the best ROI. That’s where Facebook marketing comes in. With advanced targeting capabilities and a PPC(pay-per-click) model, Facebook is one of the best platforms for business owners who want to market their company online.
Here are just a few reasons why your business should invest in Facebook ads:
Your Audience is Definitely On Facebook
Did you know that 68% of American adults are on Facebook? With 2 billion active monthly users, Facebook is one of the largest and most popular social networks out there. This means that your audience is not only on Facebook but using it regularly to connect with their friends, family, and even their favorite brands. If you want to get your small business in front of a larger audience, Facebook ads are a great way to do this.
Facebook Offers Awesome Targeting Capabilities
Perhaps the greatest benefit of advertising on Facebook is that it allows you to target your audience based on many different factors including location, demographics (age, gender, employment, education), interests, and behaviors. You can even build target audiences that are similar to your current customers and prospects based on these characteristics. Not only does this targeting help you reach a larger audience but it ensures that the audience you are reaching is more relevant to your company.
One of the unique things about Facebook targeting is that it goes beyond just demographic information. You can actually target your audience by interest and reach users who like pages or content within certain categories that might pertain to your business. This helps you get more specific with your targeting and really narrow down your audience.
Facebook’s Organic Reach Is Not What It Used To Be
You may be wondering, isn’t it enough to just post to my company’s Facebook page? Do I really need to pay for exposure when social media is free?
The truth is that Facebook has made a lot of changes to the way that it displays content on users’ newsfeeds. According to MarketingLand, with recent algorithm changes, Facebook organic (or free) reach is down by 52%. Consequently, it’s becoming increasingly difficult to reach out to customers through organic content on your own Facebook page. If you want to reach your audience on this social media platform, you’ll need to invest in ads.
It’s important to note that even with these algorithm changes, it is still worthwhile to post updates and other content on your company’s Facebook page. This is an excellent way to engage with existing customers who have liked your page and look forward to your content. However, Facebook ads are the best way to ensure that people see your content and that new consumers are exposed to your brand.
You Have To Reach Your Mobile Audience
Facebook has 1.57 billion mobile monthly active users, and 1.03 million of these users are engaging with the mobile app on a daily basis. If you are trying to get more foot traffic into your local storefront, it is vital that you focus on reaching a mobile audience.
Consumers often use their phones when looking up information on businesses, especially if they want to shop locally. Part of this process is asking for input from their friends and family or searching for nearby shore office San Diego businesses on Facebook. If your ad appears on the mobile app while they are looking for businesses similar to yours, you will have a better chance of catching their attention and earning their business.
Getting Started Is Easy
Getting started with Facebook ads is simple, and the ad platform makes it easy to create and manage your ads over time. Facebook ads manager also offers access to a lot of great information about how your ads are performing. Though it is easy to set up your account and publish your ads, it takes time to develop a Facebook ad strategy, create ad content, test your ads, and find just the right targeting options to reach your audience.
If you don’t have the time or resources to create and manage Facebook ads on your own, you might consider enlisting help from a marketing agency. Partnering with an agency that specializes in Facebook advertising will help you get the most for your money. These experts will know just how to use the platform’s targeting features to reach your audience, and they also have experience creating compelling ad content that entices users to click on your ads.